Nickelodeon | Girls Block Campaign
Motion Design, Illustration, Editing
For Nickelodeon's block of girl-centric shows, I conceived a concept and design. The brief emphasized avoiding direct references to "girls" or any stereotypical girly elements to prevent alienating boys. Instead, the focus was on themes of romance, friendship, and adventure, ensuring inclusivity while maintaining the essence of the content.
My aim was to diverge from the typical Nickelodeon design, often characterised by sleek 3D elements, and capture the innocent joy shared by girls and boys alike.
At the heart of the design are illustrations fashioned in the style of simple enamel pins, highlighting the wide spectrum of interests embraced by girls. I animated each element and integrated them with the the mechanics of a zoetrope into the package design and website, infusing the visuals with depth and vibrancy.
