Podimo | Die Akte Tengelmann
Motion Graphics, Graphic Design, Conception
For the launch of the investigative podcast "Die Akte Tengelmann," I was tasked with conceptualizing activation ideas and implementing the promotional campaign. It was crucial to strike a delicate balance between the gripping narrative of the backstory and the potential real-life tragedy.
The trailer needed to briefly tease the story for viewers unfamiliar with the case by posing the main crucial questions, the answers to which will be revealed in the podcast itself. Visually, the trailer immerses viewers in two possible "realities," where the main character is seen, yet can't be grasped. Elements like fog and snow contrast with the graphical details, that represent the perplexing network of information surrounding the case.
Additionally, the launch encompassed a social media campaign featuring excerpts from the podcast and visualized data uncovered during the investigation.
