Comedy Central | Comedy Central Cup
Motion Graphics, Graphic Design, Illustration
The Comedy Central Cup draws inspiration from a soccer tournament format. Each week, viewers have the opportunity to select a winner between two shows, ultimately culminating in semifinals and a final to determine the "best show." I was commissioned to design the motion graphics for the stunt during its second and third years, including the logo design, trailer packaging and all animations for the extensive Out Of Home campaign.
Original Logodesign: Rebecca Glasmacher
Building upon the original logo design (left), I developed a winter version including a new logo animation. By incorporating new colors and subtly altering the form to create a more angular and less rounded appearance, the cup and shield now exude an icy feel. The new logo animation "defrosts" the logo, revealing the name of the stunt.
To represent the shows in the voting mechanism, I designed winter hats that incorporated the logos of each show. Ensuring consistency across all platforms, each hat needed to be similar yet distinctive, bearing the characteristics of the respective shows while remaining easily recognizable.
