ARTE | 42 - Die Antwort auf fast alles
Title Design, Style Guide, Motion Graphics
"42 - Die Antwort auf fast alles" is an educational series created for ARTE. Each episode has a different topic and is unique - narratively and visually.
Following the establishment of the design concept—a portrayal of a reporter in action, gathering pictures, newspaper clippings, taking notes, and organising materials on pin boards—I was tasked with developing the title, style guide, and create a customisable title sequence and end credits for the series.
Client: mobyDOK ; Art Direction: Jost Althoff, Alexander Lahl; Design/ Style: Sonja Rohleder ; Logo Animation: Jost Althoff
The title sequence and end credits are designed to allow for seamless customisation of the featured pictures and videos to suit each topic. This ensures that the sequence remains relevant to the episode and maintains consistency with the overarching "reporter on the go" concept across all elements of the show.
During the title design process, I focused on the notion that the "answer to (almost) everything" lies in the number "42", a nod to "The Hitchhiker’s Guide to the Galaxy". Keeping this in mind, I fashioned the title to resemble a one-armed bandit, with all numbers on the roll depicted as "4" and "2". The animation showcases the entire number sequence before converging into the final title displayed below.
As part of the style guide development, I also generated examples for online banners and compositions. It was crucial to establish a connection with the opener while opting for a lighter background in online and print settings.
